The growth of the Vietnamese e-commerce business

from 0 to 1901 visitors

within 7 months

Project Details

  • Website: maybodamgiare.com
  • Type: E-commerce
  • Industry: Retail
  • Niche: Online store of telecommunications equipment
  • Language: Vietnamese
  • Domain Age: 3 years
  • Region of Promotion: Vietnam
  • Promotion Period: 7 months
  • Plan: FullSEO

Results

0+
traffic from organic search
0
keywords on TOP-10
0+
increase in visits per month

Project description

Client Profile

Maybodamgiare.com is a Vietnamese online store that serves as a treasure trove of two-way radios for sale. The company considers itself as a distributor of telecommunications equipment and transmission systems throughout Ho Chi Minh City and all over Vietnam. These guys specialize in providing radio communication solutions while supplying a wide selection of products and maintaining quality service during and after a purchase. By browsing the website, you can find many radio brands and types for a variety of applications. The client always puts customers’ needs first and responds to inquiries in a flash.

SEO Campaign Goals

Maybodamgiare.com lists many high-quality products for sale, with the primary focus on two-way radios. That’s why our campaign was centered around this category. Before launching it, the company was unknown to most Vietnamese consumers. So, the second goal of our SEO efforts was to help the business become more recognizable and trustworthy at the local level. As the client claims to be a supplier who is always looking for new customers, our campaign was also aimed at improving the website’s search rankings and organic traffic flow.

Our Strategy

To get the ball rolling, we researched a semantic core for the given niche in Vietnamese. We were provided with a list of keywords the client wanted to focus on, and we agreed on promoting them along with all radio-related ones. At the same time, our team collected relevant long-tail and general keywords, as well as all those that were already ranked in TOP-100.

After that, we selected the right URL for the two-way radios category and started optimizing it. Meanwhile, our team launched a link-building campaign for the keywords of SEO interest. Once the semantic research was complete, we started preparing SEO recommendations for the website. After checking it for SEO issues, we drew up a list of errors to be fixed as soon as possible. Here’s what our team did:

optimized meta tags (titles and descriptions) for promoted pages;
found an exact copy of the homepage (/default.aspx URL) and set up a 301 redirect from it;
optimized the website’s page speed for desktop and mobile devices;
implemented structured data on product pages and added missing properties to Organization markup data;
modified the robots.txt file;
created well-optimized content with relevant keywords and published it on promoted pages;
configured the correct processing of 404 errors;
removed all broken images and links with 404 error codes from the website;
generated unique meta titles for product pages;
added missing alt tags to all images on promoted pages;
updated the sitemap and replaced it in robots.txt and the website root directory after fixing all these errors.
Besides addressing the main issues from our recommendation list, we implemented a Google Analytics tracking code for the client to monitor the results related to users and organic traffic data. Also, we created a Search Console account to help Maybodamgiare.com keep an eye on enhancements, performance, coverage, messages, and actions taken on the website. In Search Console, we set up Vietnam as a target region to attract more local customers.

Results & Conclusion

Thanks to this campaign, we’ve achieved great results not only for the keywords from the client’s list but also for all relevant general ones. The main keyword “bộ đàm” (radio) has got to TOP-5, as compared to its previous rankings (not even in TOP-100).

We’re proud of our job as we’ve made 7,055 keywords get TOP-100 rankings, 1,453 of which have gone up to TOP-1 (as compared to 7 keywords in TOP-1 before the campaign).

The organic traffic to Maybodamgiare.com has increased to more than 2,000 users already during the third month of the promotion.

We’re delighted to meet our client’s needs and have a successful case in this specific niche. Semalt is looking forward to covering more industries by providing new businesses with an SEO boost!

Be one step ahead with Seoone!

Executed works

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Fix URL Duplicates & Structure Optimization

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Indexation Improvements

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Website Security & Health Improvements

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Page Speed Optimization

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Structured Data Optimization

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Content Optimization

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Local SEO Optimization

Project Details

Promotion Period: 7 months

The growth of the Vietnamese e-commerce business

Results

  • Before

    After

  • Visitors per month

    0

    1901

  • Top100 keywords

    479

    6983

  • Top10 keywords

    92

    4281

0+
traffic from organic search
0
keywords on TOP-10
0+
increase in visits per month

Leading positions in Google

Dec 31, 2019

  • Search Volume

    Before

    After

  • bộ đàm

    4400

    0

    5

  • máy bộ đàm

    1900

    0

    4

  • bộ đàm giá rẻ

    1600

    0

    5

  • bộ đàm motorola

    1600

    0

    5

  • bộ đàm kenwood

    1000

    0

    6

Get in touch with us!

We will do our best to make your business prosperous!

Seoone

Andrew Timchenko

Head of Customer Success Department