SCALE YOUR BUSINESS WITH DIGITAL MARKETING IN THE USA
Digital marketing in the USA has reshaped the marketing landscape, backed by compelling statistics. In 2021, the digital ad spending in the US reached a staggering $151.9 billion, making it the largest market for digital advertising spending.
With over 230 million social media users in the US, businesses have recognized the immense potential of platforms like Facebook, Instagram, Twitter, LinkedIn, and TikTok for targeted marketing campaigns. The US experienced a significant surge in e-commerce, with online sales reaching $791.7 billion in 2020, showcasing the importance of digital marketing strategies for capturing the growing online marketplace.
These statistics underscore the significant impact of digital marketing in the USA, driving businesses to adapt and leverage digital strategies to effectively engage and connect with consumers.
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THE INTERNET PENETRATION GRADE IN THE UNITED STATES
As of January 2021, approximately 92.6% of the US population used the internet. (Source: Statista). The number of internet users in the US is estimated to reach 317 million by 2023. (Source: Statista). In 2020, the top three most visited websites in the USA were Google, YouTube, and Facebook, respectively. (Source: SimilarWeb).
The high grade of internet penetration and the large domestic consumer base make this market really interesting for companies to expand to the USA, and therefore, opens up room for growth in the field of digital marketing in the USA.
THE E-COMMERCE LANDSCAPE IN THE USA
The e-commerce market in the USA continues to grow at a rapid pace. As of 2021, the e-commerce market size in the USA stood at approximately $791.7 billion, representing a significant portion of the overall retail industry.
On a year-on-year (YoY) basis, the e-commerce market in the USA has consistently shown impressive growth rates. While specific growth figures may vary, the e-commerce sector has experienced double-digit growth in recent years. For instance, in 2020, the e-commerce market in the USA grew by a remarkable 32.4% compared to the previous year. This highlights the immense potential and resilience of the e-commerce industry in the USA.
Expanding or entering the e-commerce market in the USA allows businesses to overcome geographical limitations and access customers across the country. The convenience of online shopping, coupled with the availability of various marketing and advertising channels, enables businesses to establish a national or even global presence, reaching customers beyond their local markets. In this context, digital marketing in the USA plays a crucial role in reaching and engaging this broad audience.
SEARCH ENGINE USAGE IN THE USA AND WHAT YOU STAND TO GAIN
When it comes to search engine usage in the USA, there are several prominent players. While the search engine landscape is diverse, three major search engines dominate the market:
- Google: Google holds the largest market share in the USA, with an estimated search engine market share of over 90%. Its dominance is attributed to its advanced search algorithms, comprehensive results, and various features such as Knowledge Graph, Google Maps, and Google My Business.
- Bing: Bing, owned by Microsoft, is the second most popular search engine in the USA, capturing around 5% to 7% of the market share. Bing focuses on providing visually appealing search results and offers unique features like Bing Ads for advertisers.
- Yahoo: Although Yahoo’s search engine market share has declined over the years, it still retains a significant user base, accounting for roughly 2% to 3% of the search engine market in the USA. Yahoo’s search results are powered by Bing through a partnership, making it a noteworthy player in the search engine landscape.
The extensive use of search engines in the USA also presents several opportunities for businesses and digital marketing in the USA. By understanding the search behavior of their target audience and optimizing their online presence for digital marketing in the USA, businesses can:
- Increase Online Visibility: Having a strong presence on search engines allows businesses to be easily discovered by users in the USA searching for relevant products, services, or information, enhancing their digital marketing efforts in the USA. This can drive organic traffic to their websites and increase brand exposure through digital marketing.
- Targeted Advertising: Search engines offer advertising platforms, such as Google Ads and Bing Ads, enabling businesses to display targeted ads to users in the USA based on their search queries, facilitating effective digital marketing in the USA. This presents an opportunity to reach a highly relevant audience and generate leads or sales through digital marketing.
- Data-Driven Insights: Search engines provide valuable data and insights on user behavior, search trends, and keyword performance in the USA, essential for informed digital marketing strategies in the USA. Businesses can leverage this information to refine their digital marketing approaches, optimize content, and tailor their offerings to meet customer demands through digital marketing in the USA.
FAQS ABOUT DIGITAL MARKETING IN UNITED STATES
The most effective digital marketing strategies in the USA include search engine optimization (SEO) for getting more organic traffic in Google, social media marketing especially on Facebook and LinkedIn, content marketing, email marketing, and paid advertising on Google Ads.
The cost of digital marketing in the USA varies depending on the specific strategy used and the size of the business. However, a survey by Clutch found that small businesses in the USA spend an average of $500-$5000 per month on digital marketing.
The success of a digital marketing campaign in the USA can be measured using various metrics such as website traffic, click-through rates, conversion rates, and return on investment (ROI).
Ready to start scaling your business internationally?
We’re ready to start growing your business across borders, are you? Let’s get started with some info about your challenge!