Trust Flow was brought to life by Majestic . As the name kind of reveals, Trust Flow refers to the trustworthiness of a website. The metric is measured on a scale of 0 to 100, so the Trust Flow is a measure of how trustworthy a domain is. But how does this metric work?

The Trust Flow is measured by the number of trusted inbound backlinks to a page. Here, the reliability of a backlink is more important than the number of backlinks. Thus, a page with 5 quality backlinks scores better on the Trust Flow metric than a page with 50 low-quality backlinks.

To ensure that Trust Flow is a valid metric, Majestic uses so-called “Seed sites. These websites have been compiled into the Web through a manual review. This trusted stream of websites is the foundation of Trust Flow. Sites that have close links to trusted seed sites receive higher scores. Sites that have few of these close links will receive lower scores.


Google is a continually evolving business that has one primary goal: Make sure that searchers use and continue to use Google more and more often. The best way to do this is by providing an excellent user experience to the visitor. This is the reason why Google nowadays places websites higher in the rankings by offering relevant content to visitors. Because Trust Flow focuses on quality, this is an ideal measure of the quality of your website.

After you have insight into the Trust Flow, you can analyze in which topics have generated trust. You can also see which domains provide the majority of this reliability or trustworthiness. The Trust Flow of the linking domains is also displayed.


Through WebsiteSEOchecker.com you can also have insight into the Trust Flow of your website. The great benefit of this tool is that you use it for free. However, the website does not indicate how a Trust Flow of a particular website is created and in what topic the Trust Flow was gathered.


Now that you are familiar with Trust Flow, of course, you want to know how to get your Trust Flow as high as possible. We now know that Trust Flow primarily looks for backlinks of high quality and are nearest to the so-called seed sites. But how do you get backlinks that meet these requirements? These are some tips for higher Trust Flow:

Collect quality backlinks: these are backlinks with high Trust Flow. Examples include news sites and blog sites;
Quality over quantity: more backlinks are not necessarily better, but more quality is;
Reduce the number of low-quality backlinks: check your website’s current backlinks and reject low-quality backlinks.