SCALE YOUR BUSINESS WITH DIGITAL MARKETING IN PORTUGAL
Are you looking for ways to skyrocket your business in Portugal? Don’t look further! Digital marketing in Portugal is the gateway to a greater audience for your business. Our team of experts can surely help you with scaling up your online presence.
Jump to…
Ready to start scaling your business internationally?
We’re ready to start growing your business across borders, are you? Let’s get started with some info about your challenge!
THE INTERNET PENETRATION GRADE IN PORTUGAL
Digital marketing in Portugal is full of potential, with 73% of the population using the internet daily, which is about 7.7 million people. This is higher than the European average of 63%. Interestingly, mobile phones are also popular, with 119% mobile penetration, meaning some people have more than one subscription.
For businesses considering digital marketing in Portugal, this high internet usage is a big opportunity. As Portugal’s online presence continues to grow, it becomes even more beneficial for businesses wanting to expand here. That being said, the audience that you want to target, will become even bigger.
THE E-COMMERCE LANDSCAPE IN PORTUGAL
The e-commerce market in Portugal, valued at 4.4 billion euros in 2020, presents a significant opportunity for businesses looking to expand through digital marketing in Portugal. Projected to grow by 6.4% annually, it’s ideal for companies aiming to boost their online presence and engage with potential customers. As e-commerce flourishes, so does the potential for reaching customers through effective digital marketing in Portugal.
Another crucial factor is the decline of retail sales in physical stores by 4.5% each year, a trend set to continue. Consumers are increasingly inclined to make potential purchases online, highlighting the importance of acquiring knowledge about digital marketing in Portugal and e-commerce as soon as possible.
SEARCH ENGINE USAGE IN PORTUGAL AND WHAT YOU STAND TO GAIN
As most people expected, Google is the most used search engine in Portugal. With a market share of 95%, we can say that Google has won the battle currently in search engine land. In 2020, Google had a daily amount of 2.2 million searches daily from people located in Portugal. Of which 63% are made from a mobile device. This is important to know, in terms of user experience. People tend to be called to action when the website works well on their phone than when they have to zoom in and out all the time to see things.
Second on the ranking is Bing with a much smaller stake of 2.5%. The amount of users is slightly increasing yearly, due to usage of Microsoft products. Bing is integrated as a standard search engine in Microsoft Edge browser for example. Users might prefer Bing for some of its special features, such as a rewards program and the algorithm which differentiates from the one of Google. The Bing algorithm gives another user experience which might be the preferences of some.
Third and with the slightest stake is Yahoo. With a market share of less than 1%. Nevertheless, it is still in the top-3 of most used search engines in Portugal.
THESE ARE THE BIGGEST GROWTH NICHES IN PORTUGAL
At Seoone we have experience in pretty much every niche market. A fleet of digital marketing experts are here to help you boost your business through the roof! With more than 10 years of experience in cross-border marketing, we are confident to say that we are the party to help you. Based on recent market research and trends, these are the top 4 growth niches in Portugal:
FAQS ABOUT DIGITAL MARKETING IN PORTUGAL
The big advantage of digital marketing is that it is way more scalable than traditionally opening a store. You do not have high continuous costs that are hard to get rid of. In digital marketing, it is possible to start with a relatively small budget and scale up when some results have shown.
Digital marketing takes a lot of time and effort to do yourself. Since there is not one right or wrong way to do it, it is quite often a challenge to do everything yourself when your business is growing. We at Seoone have an army of experts which can execute and consult you on how you can best use digital marketing for the gain of your business.
Ready to start scaling your business internationally?
We’re ready to start growing your business across borders, are you? Let’s get started with some info about your challenge!