SCALE YOUR BUSINESS WITH DIGITAL MARKETING IN BELGIUM
Commencing with digital marketing in Belgium is a strategic move. Above all, the Belgian market comprises two distinct languages—60% of the population speaks Dutch (Flemish), while 40% communicate in French, which also includes the capital, Brussels.
Furthermore, the landscape of online marketing in Belgium is notably mature, hosting a multitude of E-commerce brands. Additionally, this sector saw remarkable growth, accumulating nearly 11.5 billion in 2020, and continuing at an impressive pace of over 15% annually.
Delving into the subject of digital marketing in Belgium, it’s essential to recognise the role of Google. With a considerable market share of approximately 93%, Google holds a dominant position as the primary search engine.
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THE INTERNET PENETRATION GRADE IN BELGIUM
Belgium has a high level of internet penetration, with a significant portion of its population having access to and actively using the internet. An estimate of 94% is shown as a rate of the internet penetration of Belgium. This is important to consider for digital marketing in Belgium, as it means that approximately 9 out of 10 individuals have access to the internet, where 10.8 million people in Belgium have a smartphone. What is more, the main internet providers in Belgium are Scarlet, Proximus and Telenet.
THE E-COMMERCE LANDSCAPE IN BELGIUM
Let’s discuss growth opportunities in Belgium’s e-commerce world, specifically related to digital marketing in Belgium. This industry serves as a dynamic force in the country’s economy, reshaping how local businesses operate and how people shop. In this landscape, major players such as Bol.com, Coolblue, and Zalando play a significant role, emphasising the importance of digital marketing in Belgium.
The e-commerce market in Belgium stands at an impressive 11.5 billion, with recent substantial growth. This growth is attributed to more people embracing the internet, adopting digital approaches, and redefining shopping habits. Moreover, the entry of e-commerce companies from France and the Netherlands further contributes to the expansion, making the market even more substantial—showcasing the relevance of digital marketing in Belgium.
This e-commerce market continues its upward trajectory, boasting an annual growth rate of approximately 15%. This rapid advancement underscores the transformative influence of digital marketing in Belgium, fostering increased consumer trust in online shopping, as well as the integration of digital tools by businesses.
For individuals and enterprises considering venturing into or expanding within Belgium’s e-commerce sector, loads of opportunities await. The substantial market size translates to a big customer base and room for expansion. As more Belgians embrace online shopping, the demand for diverse products and services escalates—a benefit for digital marketing in Belgium. Additionally, the linguistic diversity within the country has led to an influx of French and Dutch e-commerce companies setting their sights on Belgium.
SEARCH ENGINE USAGE IN BELGIUM AND WHAT YOU STAND TO GAIN
In Belgium, Google reigns supreme as the leading search engine, commanding a massive market share of over 92% according to StatCounter’s data from July 2021. Bing has almost 5% en Yahoo less than 1%. Mobile devices play a significant role in online search, accounting for 47.9% of all search traffic in the country as reported by Statista in 2021. When it comes to popular search terms, e-commerce takes the spotlight, with “bol.com” and “Amazon” ranking among the top queries, as revealed by Google Trends in July 2021.
Notably, the top organic search result on Google enjoys an average click-through rate of 28.5%, as shared by Advanced Web Ranking in May 2021. Additionally, social media platforms like Facebook and Instagram are gaining traction as search engines in Belgium, with 47% of consumers turning to these platforms to research products before making a purchase, according to DataReportal’s 2020 findings. These statistics highlight importance of digital marketing in Belgium through the dominance of Google, mobile optimisation, the e-commerce focus of Belgian search queries, the competitiveness of organic search results, and the rising significance of social media as a search avenue for Belgian consumers.
THESE ARE THE BIGGEST GROWTH NICHES IN BELGIUM
eeders has experience in Digital marketing in Belgium for a wide variety of sectors. We offer services in the areas
of SEO and SEA across Belgium. Part of our team are language specialists for the French and Flemish (Dutch) part
of Belgium.
Some niches in Belgium that are growing really fast:
FAQS ABOUT DIGITAL MARKETING IN BELGIUM
Digital marketing in Belgium is growing rapidly, with a focus on social media marketing, email marketing, and digital advertising. According to a survey by Statista, the most commonly used digital marketing channels in Belgium are social media platforms like Facebook and Instagram, followed by email marketing and display advertising.
Belgian businesses are measuring the success of their digital marketing campaigns by tracking website traffic, leads, and sales. According to a survey by HubSpot, 57% of Belgian marketers reported that website traffic was the most important metric for measuring the success of their digital marketing campaigns, followed by leads (32%) and sales (29%).
The most effective digital marketing strategies in Belgium are SEO, social media marketing, and email marketing. According to a survey by HubSpot, 50% of Belgian marketers reported that SEO was their most effective digital marketing strategy, followed by social media marketing (38%) and email marketing (35%).
The average digital marketing budget for businesses in Belgium is around 10% of their total marketing budget. According to a survey by CMO Council, 47% of Belgian marketers reported that they allocate between 10-24% of their total marketing budget to digital marketing.
Ready to start scaling your business internationally?
We’re ready to start growing your business across borders, are you? Let’s get started with some info about your challenge!