The use of social media has become an integral part of our daily lives. No less than 96% of all Dutch people use a social media platform. In addition, more and more companies are establishing themselves on social media. There is a good chance that your target group is also active on social media. Social advertising is therefore the perfect way to reach your target group. The targeting possibilities on interests, demographics, location and much more make it a very interesting and must-use marketing channel.


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    Social Advertising

    Wider Reach

    Social Advertising

    Extremely specific targeting

    Social Advertising

    Visibility at any point in the customer journey.


    Social advertising is simply advertising on various social media channels such as Facebook, Instagram, LinkedIn, Twitter, and Pinterest. These channels can very specifically target a certain audience thanks to a large amount of data. It is important to create catchy ads that enable the social channel algorithm to show it to people who are most likely to have an interest in the services or products you offer.

    Social advertising can be beneficial for different objectives such as brand awareness, website traffic, lead generation, or sales. An appropriate channel can be selected for each objective, depending on various factors.

    Social Advertising


    Only a small proportion of visitors place an order, request a quote, or contact us. This means that the majority of website visitors have left the site without performing a conversion that you would like to see. A powerful way to have these website visitors perform the desired action is retargeting via social media. By placing a piece of code on the website, a remarketing campaign can be set up that will ensure that the visitor returns to your website. Retargeting is possible on platforms such as Facebook, Instagram, and LinkedIn.


    During a customer journey session, we will draw up a campaign plan and determine various moments when we should target them, in what way, and through which channels. During this session, we also determine through which kind of message we will approach the target group based on their position in the customer journey map.