SCALE YOUR BUSINESS WITH DIGITAL MARKETING IN THE NETHERLANDS
Digital marketing in the Netherlands is a thriving industry driven by a mature digital landscape and a significant e-commerce market. With an impressive turnover of nearly 30.6 billion euros in 2022 and a growth rate of over 9% annually, the e-commerce sector offers exciting opportunities for businesses.
Google dominates the search engine market with a market share of approximately 93%, while the widespread adoption of mobile devices provides additional avenues for engaging with the tech-savvy Dutch audience. Because of this, a favourable environment for businesses and implement off effective strategies for digital marketing in the Netherlands is presented.
Read on to tap into the country’s dynamic digital economy and find out more about online marketing in the Netherlands.
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THE INTERNET PENETRATION GRADE IN THE NETHERLANDS
In the Netherlands, internet usage is pervasive and easily accessible, with approximately 97% of the population having online connectivity. The country’s strong broadband coverage, coupled with widespread 4G and 5G availability, underscores its tech-savvy society. Dutch individuals and businesses depend on the internet for communication, social media engagement, online shopping, and accessing government services. This widespread digital adoption forms an integral part of daily life, enhancing online experiences and shaping the landscape of digital marketing in the Netherlands.


THE E-COMMERCE LANDSCAPE IN THE NETHERLANDS
The e-commerce market in the Netherlands has experienced significant growth in recent years and continues to be a thriving sector within the country’s economy. Here are some key points about the e-commerce market in the Netherlands, including how digital marketing in the Netherlands plays a crucial role:
Size and Growth: The e-commerce market in the Netherlands is sizeable, with increasing revenue year after year. In 2021, the e-commerce market in the Netherlands reached a total value of around €26.6 billion, showcasing steady growth, including advancements in digital marketing in the Netherlands.
Cross-Border E-commerce: Cross-border e-commerce is prominent in the Netherlands, with Dutch consumers frequently purchasing from international online retailers. This behavior is facilitated by the country’s geographic location, multilingual proficiency, and high level of digital literacy, which has led to innovative strategies in digital marketing in the Netherlands.
Mobile Commerce: Mobile commerce, or m-commerce, is growing in popularity in the Netherlands. With the prevalence of smartphones and mobile apps, a significant portion of online purchases is made through mobile devices, prompting retailers to optimize their websites and develop mobile apps for improved digital marketing in the Netherlands.
Strong Logistics and Infrastructure:The Netherlands boasts excellent logistical capabilities and infrastructure, facilitating efficient and timely delivery of e-commerce orders. The presence of well-connected transportation networks and established fulfillment centers enables retailers to provide reliable shipping and delivery services to customers, contributing to the efficiency of digital marketing in the Netherlands.
Emphasis on Sustainability: Sustainability is a growing consideration in the Dutch e-commerce market. Consumers are increasingly conscious of eco-friendly practices, such as packaging waste reduction, carbon-neutral shipping, and support for ethical and sustainable brands. Retailers that prioritize sustainability have a competitive advantage in the market and contribute to ethical digital marketing in the Netherlands.
Government Initiatives: The Dutch government supports e-commerce growth through initiatives aimed at fostering digital entrepreneurship, providing resources for small and medium-sized enterprises (SMEs), and facilitating cross-border trade, which has positive implications for digital marketing in the Netherlands.
The Netherlands has more than 250 e-commerce companies with a turnover of over 10 million euros. Some of the biggest Dutch e-commerce companies, including Bol.com, Coolblue, and Albert Heijn, emphasize digital marketing in the Netherlands to reach their audience effectively.
SEARCH ENGINE USAGE IN THE NETHERLANDS AND WHAT YOU STAND TO GAIN
In the Netherlands, the top three search engines based on market share are:
- Google: Google dominates the search engine market in the Netherlands, with an overwhelming majority of users relying on Google for their online searches. Its comprehensive search results, user-friendly interface, and advanced search algorithms have made it the go-to choice for most internet users in the country.
- Bing: Bing, owned by Microsoft, holds a notable market share in the Netherlands. While its share is smaller compared to Google, Bing provides an alternative search engine option for users. Bing focuses on delivering visually appealing search results and offers unique features, such as Bing Ads, for advertisers.
- Yahoo: Yahoo, powered by Bing through a partnership, maintains a presence in the Netherlands search engine market. Although its market share is relatively smaller compared to Google and Bing, Yahoo search results are accessed by a portion of users in the country.
While these three search engines compete for user attention, Google stands out as the clear leader in terms of popularity and usage among Dutch consumers. According to DataReportal’s 2020 findings, 47% of consumers in the Netherlands turn to these platforms to research products before making a purchase. This emphasizes the role of digital marketing in the Netherlands in shaping consumer behavior. It also underscores the need for digital marketing strategies that optimize for Google’s dominance, consider mobile user experiences, align with e-commerce preferences, aim for competitive organic search results, and leverage the emerging influence of social media as a search avenue for Dutch consumers.
Seoone is one of the biggest search agencies in the Netherlands with a team of more than 90 local search specialists. We have thorough experience in SEO and SEA in the Dutch market.

THESE ARE THE BIGGEST GROWTH NICHES IN THE NETHERLANDS
With clients as ABN AMRO and Bakker.com Seoone has a lot of experience in doing Digital marketing in the
Netherlands for all sectors. We offer services in the fields of SEO and SEA in The Netherlands. We have a strong
local team of over 90 Dutch specialists.
Some industries in The Netherlands that are growing really fast:
FAQS ABOUT DIGITAL MARKETING IN NETHERLANDS
According to recent studies, the Netherlands has one of the highest rates of internet use in the world, with over 96% of the population having access to the internet. This has led to a strong digital marketing industry in the country. Also the country has over 34.000 online marketing agencies
The average cost per click for digital advertising in the Netherlands is €0.40, while the average cost per thousand impressions is €5.20.
Mobile optimization is crucial in digital marketing in the Netherlands, as over 80% of internet users in the country access the internet through mobile devices. It is important to ensure that all digital marketing campaigns are optimized for mobile devices.
The most effective digital marketing strategies in the Netherlands include social media marketing, search engine optimization (SEO), email marketing, and content marketing.
Ready to start scaling your business internationally?
We’re ready to start growing your business across borders, are you? Let’s get started with some info about your challenge!