SCALE YOUR BUSINESS WITH DIGITAL MARKETING IN THE NETHERLANDS

Digital marketing in the Netherlands is a thriving industry driven by a mature digital landscape and a significant e-commerce market. With an impressive turnover of nearly 30.6 billion euros in 2022 and a growth rate of over 9% annually, the e-commerce sector offers exciting opportunities for businesses.

Google dominates the search engine market with a market share of approximately 93%, while the widespread adoption of mobile devices provides additional avenues for engaging with the tech-savvy Dutch audience. Because of this, a favourable environment for businesses and implement off effective strategies for digital marketing in the Netherlands is presented.

Read on to tap into the country’s dynamic digital economy and find out more about online marketing in the Netherlands.

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    Seoone

    Digital Marketing
    in Netherlands

    Seoone

    SEO
    in Netherlands

    European Link Building

    Digital PR
    in Netherlands

    Seoone

    Advertising
    in Netherlands

    SEARCH ENGINE USAGE IN THE NETHERLANDS AND WHAT YOU STAND TO GAIN

    In the Netherlands, the top three search engines based on market share are:

    1. Google: Google dominates the search engine market in the Netherlands, with an overwhelming majority of users relying on Google for their online searches. Its comprehensive search results, user-friendly interface, and advanced search algorithms have made it the go-to choice for most internet users in the country.
    2. Bing: Bing, owned by Microsoft, holds a notable market share in the Netherlands. While its share is smaller compared to Google, Bing provides an alternative search engine option for users. Bing focuses on delivering visually appealing search results and offers unique features, such as Bing Ads, for advertisers.
    3. Yahoo: Yahoo, powered by Bing through a partnership, maintains a presence in the Netherlands search engine market. Although its market share is relatively smaller compared to Google and Bing, Yahoo search results are accessed by a portion of users in the country.
      While these three search engines compete for user attention, Google stands out as the clear leader in terms of popularity and usage among Dutch consumers. According to DataReportal’s 2020 findings, 47% of consumers in the Netherlands turn to these platforms to research products before making a purchase. This emphasizes the role of digital marketing in the Netherlands in shaping consumer behavior. It also underscores the need for digital marketing strategies that optimize for Google’s dominance, consider mobile user experiences, align with e-commerce preferences, aim for competitive organic search results, and leverage the emerging influence of social media as a search avenue for Dutch consumers.

    Seoone is one of the biggest search agencies in the Netherlands with a team of more than 90 local search specialists. We have thorough experience in SEO and SEA in the Dutch market.

    Digital Marketing in The Netherlands

    FAQS ABOUT DIGITAL MARKETING IN NETHERLANDS

    What is the current state of digital marketing in the Netherlands?

    According to recent studies, the Netherlands has one of the highest rates of internet use in the world, with over 96% of the population having access to the internet. This has led to a strong digital marketing industry in the country. Also the country has over 34.000 online marketing agencies

    What is the average cost of digital advertising in the Netherlands?

    The average cost per click for digital advertising in the Netherlands is €0.40, while the average cost per thousand impressions is €5.20.

    How important is mobile optimization in digital marketing in the Netherlands?

    Mobile optimization is crucial in digital marketing in the Netherlands, as over 80% of internet users in the country access the internet through mobile devices. It is important to ensure that all digital marketing campaigns are optimized for mobile devices.

    What are the most popular social media platforms in the Netherlands?
    What are the most effective digital marketing strategies in the Netherlands?

    The most effective digital marketing strategies in the Netherlands include social media marketing, search engine optimization (SEO), email marketing, and content marketing.

    Ready to start scaling your business internationally?

    We’re ready to start growing your business across borders, are you? Let’s get started with some info about your challenge!